If you’re going to curate content, you might as well get something out of it. Sure curating content increases your authority, but it’s also a great way to drive traffic to your site. Many people curate content written and shared by others, but that’s not a hard and fast rule. You can use the same content curation tools others are using to curate the content you originate and Scoop.it is the perfect tool for this. There are other content curation tools, it is true, but Scoop.it offers neat all-in-one functionality and an attractive interface too. Before we get to the traffic benefits, let’s take a look at how Scoop.it works.

An Introduction to Scoop.it

Scoop.it

Getting started with Scoop.it is a simple four-step process.

Step 1: Link Your Social Media
When you sign up for Scoop.it, use the simple authorization and authentication process to link your social media accounts to your Scoop.it profile. Available accounts include Twitter, Facebook (profile and page), LinkedIn, WordPress and Tumblr. Scoop.it will automatically pull in your Twitter profile details for your Scoop.it profile page.

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Content Sources Management

Step 2: Set Up a Digest
The next step is to set up a digest, which is the online magazine where you will share links. Give it a title (depending on what you’re using it for, this may be the name of your site or the topic you are writing about), a description, set the language and identify some keywords that relate to the topic. You can also set comment moderation settings from this interface.

Step 3: Define Your Content Sources
Next, head to the ‘manage sources’ window so you can choose where your content will come from. You’ve got a lot of choices including RSS feeds, feeds from Twitter (users, lists or search), Google searches from their various sites, Facebook page content, Digg searches, OPML import and more.

Add the sources you want (such as your author feed on a site where you blog regularly) or your own blog feed. Content from these sources appears on the right side of the screen and you can then select which ones to scoop (add to your digest).

Step 4: Customize Your Profile
Customize. In the free version of Scoop.it, you can change the icon and background to make it match your site’s branding. Save all your changes and you’re ready to use Scoop.it.

Curating and Sharing

After the setup phase, the easiest way to curate content is via the browser bookmarklet though you can also go direct to the site and add a link. Whichever you choose, the site pulls in a photo and description, which you can edit. Ticking the boxes for your social sites gives you options to customize the message for Twitter or Facebook. You can share to all your networks at once, or just select the ones you want. And once you’ve scooped something you can also share to Google+ and Pinterest via popup buttons below your scoop.

People can comment on your content on-site, rescoop it to their own digests and of course share your link via their own social networks.

Three Ways to Use Scoop.it as a Traffic Driver

There are three ways in which Scoop.it can help drive traffic to your site.

First, using the tool enables you to share to a range of social networks with just a couple of clicks. When people click on the link, they come back to Scoop.it and then back to the original site. The best way to make sure the traffic always comes back to you is to share article excerpts rather than whole articles.

Second, if you blog on a number of different topics, you can create digests of your posts on each one and send these out periodically, either by sharing on social networks or embedding them in your newsletter. Again, eventually people end up back on your site.

Third, if you blog on other sites, Scoop.it is a great way to collect and share that content more widely. You have the option of creating a special guest posting digest or integrating that content into one of your other topic digests. Either way, it brings people back to your site.

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Guest Post Digest on Scoop.it

Scoop.it is a PR 6 site (at the time of writing) and you get a backlink to the original site with each item you share. What’s more a trial of the tool by Search Engine Journal reports 200-400 hits a day to their site from Scoop.it and the traffic has a low bounce rate. Scoop.it Pro also comes with detailed analytics so you can see how people are interacting with your content.

Additional Benefits of Scoop.it

And there’s on more advantage of using Scoop.it. The site takes the hassle out of maintaining an active presence on a number of social sites by allowing you to share and comment to all of them from a single screen (for the main networks). It’s a great way to boost presence and engagement, both of which will send even more people to your site. See why using Scoop.it is a good idea?